creativity

creativity
Gen Mgt
the generation of new ideas by approaching problems or existing practices in innovative or imaginative ways. Psychologists have disagreed on the nature of creativity. Until about 1980, research concentrated on identifying the personality traits of creative people, but more recently psychologists have focused on the mental processes involved. Creativity involves reexamining assumptions and reinterpreting facts, ideas, and past experience. A growing interest in creativity as a source of competitive advantage has developed in recent years, and creativity is considered important, not just for the development of new products and services, but also for its role in organizational decision making and problem solving. Many organizations actively seek a corporate culture that encourages creativity. There are a number of techniques used to foster creative thinking, including brainstorming and lateral thinking. Creativity is linked to innovation, the process of taking a new idea and turning it into a market offering.

The ultimate business dictionary. 2015.

Игры ⚽ Нужна курсовая?

Look at other dictionaries:

  • creativity — 1859, from CREATIVE (Cf. creative) + ITY (Cf. ity) …   Etymology dictionary

  • creativity — [n] artistry cleverness, genius, imagination, imaginativeness, ingenuity, inspiration, inventiveness, originality, resourcefulness, talent, vision; concepts 409,410 …   New thesaurus

  • creativity — [krē΄ā tiv′ə tē] n. creative ability; artistic or intellectual inventiveness …   English World dictionary

  • Creativity — For other uses of Creativity , see Creativity (disambiguation). Human intelligence Abilities and Traits Abstract thought Communication  …   Wikipedia

  • creativity — /kree ay tiv i tee, kree euh /, n. 1. the state or quality of being creative. 2. the ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.;… …   Universalium

  • creativity — noun ADJECTIVE ▪ great ▪ true ▪ artistic, cultural, intellectual, musical, scientific ▪ human …   Collocations dictionary

  • creativity — creative cre‧a‧tive 1 [kriˈeɪtɪv] adjective 1. producing or using new and interesting ideas: • The movie company has come under criticism for focusing too heavily on marketing and not enough on creative issues. • He regularly gives lectures and… …   Financial and business terms

  • creativity — cre|a|tiv|i|ty [ˌkri:eıˈtıvıti] n [U] the ability to use your imagination to produce new ideas, make things etc ▪ artistic creativity ▪ Teachers have been attacked for stifling creativity in their pupils. ▪ Editors complain about the lack of… …   Dictionary of contemporary English

  • creativity — noun The quality or ability to create or invent something. His creativity is unsurpassed by his fellow students in the art class. Syn: creativeness, originality See Also: create, creative …   Wiktionary

  • creativity — [ˌkriːeɪˈtɪvəti] noun [U] the ability to create new ideas or things using your imagination We want to encourage creativity in our employees.[/ex] …   Dictionary for writing and speaking English

  • creativity — kūrybingumas statusas T sritis švietimas apibrėžtis Asmenybės savybių kompleksas, leidžiantis produktyviu darbu pasiekti originalių, visuomeniškai reikšmingų, kokybiškai naujų veiklos rezultatų. Moksleivių kūrybingumas pasireiškia minčių, idėjų,… …   Enciklopedinis edukologijos žodynas

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”